• Become THE local source of information on what, where, whom, how and when of issues, events and activities in Ipoh and its surrounds.
• Inculcate a sense of involvement in the community through articles.
• Create a sense of pride in being Perakean
• Remove apathy and bond the community
• To create a flurry of interest in and around Ipoh
• Engender a spirit of rejuvenation in the community