Vision

COMMUNICATING, CARING AND CO-CREATING – A VOICE FOR, OF AND BY THE PERAK COMMUNITY

Mission

Showcase the proud heritage that is Perak
Encourage greater pride and involvement in the community by raising awareness of its residents to its activities, its local heroes and success stories.
Promote the use of English as the language of commerce
Be the Most Sought After and Most Widely Read English language paper in Perak for local news, views and happenings.

Objectives

Become THE local source of information on what, where, whom, how and when of issues, events and activities in Ipoh and its surrounds.
Inculcate a sense of involvement in the community through articles.
Create a sense of pride in being Perakean.
Remove apathy and bond the community.
To create a flurry of interest in and around Ipoh.
Engender a spirit of rejuvenation in the community.

Target
English speaking, middle class, and concerned citizens of Perak.

Functions

For the Community

Provide Visibility to Ipoh and Perak
Act as a platform for exchange of local information
Address local issues
Discussion board for local problems and suggest solutions
Educating community in local history and heritage
Lobby for improvement of quality of life
Report and comment on Local Council and State Assembly policies and decisions
Report and comment on other issues of public concern that affect the local community
Report and comment on Conservation and environment issues
Addressing social problems
Promote investment
Promote education
Promote knowledge
Promote Tourism