Patron of Persatuan Wanita Penjana Ekonomi (PWPE)(Economy Generating Women’s Association) in Kampar, Dato’ Nolee Ashilin Mohamed Radzi urged rural women to be more competitive in spearheading online businesses in line with digital technology advancements today.
According to Nolee, who is also the State Executive Councillor for Housing, Local Government and Tourism, businesses are transitioning to digital platforms following the COVID-19 outbreak, which is easier, safer and more profitable.
“Since more and more businesses are going online, this is the chance to be reaped by female entrepreneurs to generate income, whilst being full-time housewives in the comfort of their homes,” she told reporters at a launching ceremony of PWPE at Grand Kampar Hotel recently.
“The inception of PWPE couldn’t be at a more suitable timing now, in which we’re still under the Recovery Movement Control Order (RMCO). The business sector is wide and there are many opportunities.
“I would like to remind PWPE members to move in groups in generating economies together,” Nolee said. “The state government is always ensuring activities of the association, besides being involved with welfare programmes.”
PWPE currently has 75 members which comprises single mothers, housewives and small-scale female entrepreneurs from around Kampar district.
The association’s chairman, 43-year-old Mariyana Ariffin said that PWPE has lined up a few programmes which involve the local community, also to identify groups in need.
“PWPE is an association which is ready to give back to the community, especially the needy. We’ll find solutions the right way,” she expressed. “We would like rural women to be more active and to achieve success in whichever sector they choose that promises family income generation.
“What we should be doing is to teach and train our members regarding business opportunities and strategies following the latest trends, with no one missing out and still doing old-fashioned businesses,” Mariyana stated.
Rosli Mansor
