‘RIUH BENOR!’ IN IPOH TO BOOST LOCAL CREATIVE INDUSTRY
The fifth edition of Kembara RIUH Keluarga Malaysia (KRKM), ‘RIUH BENOR!’, will be taking place this Friday, 21st to 23rd October at Bulatan Sultan Azlan Shah in Ipoh, Perak. The nationwide tour is a platform which connects the creative community with the general public, boosting the status of Malaysia’s creative industry through public awareness and social impact. The RIUH program which was primarily based in the Klang Valley when it started in 2017 has since spread its wings to Johor, Sabah, Melaka and Kelantan, and is now set to make its mark in Ipoh, Perak.
‘RIUH BENOR!’ will showcase a variety of cultural, musical, and dance performances, as well as art exhibits including the Bharatanatyam folk dance, a Yasmin Ahmad screening by Yasmin at Kong Heng, and Wayang Kulit Animatronik. There will also be pop-up stores, community activities, eco-creative workshops highlighting sustainable practices and a wide array of food and beverages. Visitors can also enjoy special performances by numerous artists including Jaclyn Victor, TUJULOCA, Ning Baizura, Ruffedge, Insomniacks, Meruked and many more. ‘RIUH BENOR!’ is expected to attract as many as 20,000 visitors over three days.
Organised by the Ministry of Multimedia and Communications (K-KOMM) through its agency MyCreative Group, Kembara RIUH Keluarga Malaysia is also part of the Government’s efforts to revitalise the country’s creative industry’s recovery following the pandemic while enhancing awareness on the importance of the Creative Industry towards strengthening unity through arts and culture, under the banner of ‘Keluarga Malaysia’.
The KRKM program is expected to generate as many as 7,000 job opportunities and support at least 5,000 local arts activists and creative businesses in 14 locations nationwide. CEO of MyCreative Group, Junady Nawawi said, “So far, the Kembara RIUH Keluarga Malaysia program has successfully created around 3,238 job opportunities and supported 2,053 activists and businesses of the creative industry. We hope to continue this positive momentum in Ipoh.”
The creative industry is given special focus under the Government’s Twelfth Malaysia Plan (12MP) where it is targeted to contribute RM31.9 billion to the nation’s GDP by 2025. The KRKM program plays a significant role in supporting this as it provides a platform for creative practitioners and entrepreneurs to generate income, thereby contributing to the nation’s GDP.
Local communities in Perak and nearby states are invited to join in and support their very own local entrepreneurs and creatives at ‘RIUH BENOR!’. Visit @riuhinthecity on Instagram and Facebook for more information on the booths, creative workshops, and performers set to be at ‘RIUH BENOR!’. You can also log on to www.riuh.com.my to find out more.
