Perak Food Hunter 2.0 succeeded in helping food entrepreneurs and the Perak tourism industry
by Rosli Mansor Ahmad Razali
The short video feature ‘Kupi & Roti’ by Muhammad Amran Azhar, 27, managed to capture the jury to emerge as the winner of the Perak Food Hunter 2.0 (PFH2.0) competition.
According to Amran, he found a small entrepreneur at the Polo Field and that sparked the idea to use it as material to try his luck a second time in the PFH2.0 competition.
“I participated in this competition in the first season, but I only won the consolation prize. I did not think that my participation this time would capture the attention of the jury.
“Kupi & Roti is an ‘umbrella dealer’ at the Polo Field that operates every Tuesday to Sunday from 3.00 pm to 7.00 pm.
“I did this Kupi & Roti shoot on their first day of business at the Chokodok Raggae Cafe located at Jalan Iskandar, Taman Jubilee, Ipoh. Their business hours are 8.30pm to 1.00am,” he told Ipoh Echo when interviewed after the ‘Perak Food Hunter’ 2.0 Prize Presentation Ceremony at Hotel Casuarina@Meru, Ipoh yesterday.
Amran received RM7,000 in cash, a trophy and a certificate of appreciation presented by the former Chairman of the State Youth, Sports, Communication and Multimedia Committee, Khairul Shahril Mohamed who is also the patron of the PFH2.0 programme; Chief Executive Officer of Digital Perak, Meor Rezal Fitri Meor Redwan; The Chief Executive of the Perak State Development Corporation, Datuk Redza Rafiq Abdul Razak and the General Manager of Puncak Emas Infra Sdn Bhd, Ir. Saiful Azzuan Aznam.
The runner-up position was won by Muhammad Hisyam Mohd Poyzai, who brought home cash amounting to RM5,000, a trophy and a certificate of appreciation. Third place was Muhammad Shahrul Azhar Abd Sukor, who received RM3,000 along with a trophy and certificate of appreciation. A total of six consolation winners also received hampers and certificates of participation.
Meanwhile, the Chairman of the Communications, Multimedia and NGO Committee, YB Mohd Azlan Helmi Helmi, said the element of food culture plays an important role in promoting a destination for tourism.
“The PFH2.0 competition coincides with an effort to strengthen Perak as a tourist destination that has a variety of interesting food tastes from multiple nations. Indirectly, it is able to contribute to the economic growth of the people and the state of Perak.
“Going through the 2023 Budget under Focus 2 which is the Management of Projects of State Interest shows that the state government is very concerned about the tourism sector and programmes in the state of Perak.
“I welcome any initiative that provides positive added value to the tourism industry such as this PFH2.0 competition.
“A programme like this is able to help all parties in ensuring that the tourism industry is as vibrant as it was before the Covid-19 pandemic,” he said.
