By: Aida Aziz
BATU GAJAH: The dream is for more Malaysians to enjoy the delectable taste of Premium Japanese Melons grown on his farm.
Aw Chee Choy, a modern farmer and entrepreneur, stands as an example of perseverance in expanding organic-based agriculture.
His one-on-one discussions with the Malaysian Agricultural Research and Development Institute (MARDI) Perak and the Federal Agricultural Marketing Authority (FAMA) reflect his ongoing efforts to improve crop quality and management.
Besides fragrant melons, Aw has also ventured into growing other promising crops such as passion fruit and pumpkins.
Speaking about his main crop the first Premium Japanese Melon produced in Malaysia, Aw revealed that its market is primarily focused on Johor and Kuala Lumpur.
“We hope to learn and receive guidance from more experienced entities like FAMA and MARDI Perak.
“Particularly in the areas of post-harvest processing and export markets. FAMA has previously provided great cooperation and significantly assisted Hami Ecofarms.
“As for MARDI, we hope to gain more knowledge about farm operations and post-harvest handling,” he said when met at his farm here.
However, Aw admitted that he does not place 100% focus on the export market, choosing instead to prioritize the local market.
“Exports only account for about 50%, and if possible, we prefer not to export, adopting the ‘farm to table’ concept.
“I want the local population, especially in Perak, to experience the uniqueness of this organically grown fruit, which offers a truly distinct and premium taste.
“So far, most of the demand for Premium Japanese melons comes from Johor and Kuala Lumpur, and there’s a strong possibility it will be sold to Singapore,” he added.
Soon, Hami Ecofarms will also launch a promotion to ensure the fruit is accessible to all.
“Usually, the melons are sold at RM68 each, but we will soon offer a ‘buy two, get one free’ promotion.
“In addition, we’ll be giving away sweet passion fruits for free so that people can experience the delicious fruits grown here,” he said.
