YEG Youth Badminton Challenge Kicked Off, Igniting Enthusiasm For Sports

ktleong 25/10/2024

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By KT Leong

The badminton tournament organised by Young Eagle Generation (YEG, a financial service agency of Prudential Assurance Malaysia) and held on KB Badminton Court last Sunday, sparked a wave of excitement as badminton enthusiasts from different age groups gathered together to enjoy the fun and competition of the sport.

This tournament, which had the cooperation and support of partners such as Junior Chambers International (JCI) Ipoh, Up To You Kopitiam, KB Badminton Academy Sdn Bhd, PS Sports, Immensity N2O, Ambience Tea House and Veggie Cafe, aimed to encourage young people to actively participate in sports and develop healthy lifestyles. The competition featured various events including singles, doubles, and mixed doubles, attracting 128 players aged from 15 and above.

The atmosphere at the competition was enthusiastic, with players showcasing their superb skills and tenacious fighting spirits.

In addition to fostering a sense of community through competition, YEG hopes to raise public awareness on health and safety through these events and to promote healthy living. At the same time, the tournament also provided a good social platform for players and spectators to connect, communicate, and foster friendship and understanding. YEG also shared knowledge about good health education and protection, interacted with participants and spectators, and worked to raise public awareness of health and safety.

Many participating players said that this competition not only allowed them to exercise but also let them make many new friends. Spectators also expressed that the competition was exciting and made them feel the vitality of youth.

YEG co-founder Trisen Tan said, “We are delighted to see so many people participating in this competition. We hope that through our efforts, we can encourage more people to love sports and enjoy a healthy life.”