72,598 Primary Students received free eye-checks from MyMagnum’s Eye Awareness Programme since 2012.
“I Can See Clearly Now” (ICSCN) is a volunteer programme initiated by Magnum employees. The MyMagnum Teams are empowered to carry out a nationwide awareness campaign on eye care, providing eye check and awareness talk to primary school children and corrective spectacles for those in need.
Since 2012, a total of 317 staff from 14 MyMagnum Teams successfully provided free eye-checks to 72,598 children and contributed RM1,374,700 worth of corrective spectacles to deserving children from 257 primary schools and 20 welfare homes in peninsular and East Malaysia. With proper eyesight, Magnum hopes to inspire young children to enjoy learning in their formative years in school.
This year, one of the 14 My Magnum Teams, Perak 18 visited SJK (C) Sin Hua, Temerloh, SJK (C) Siu Sin, Trong, SJK (C) Yen Min, Bagan Panchor, SJK (T) Ladang Getah, Trong, SJK (T) Ladang Allagar, Trong, SJK (C) Pei Min, Segari, SJK (T) Bruas and One Orphan Home – Persatuan Kebajikan Kanak-Kanak Yatim Rumah Wawasan Manjong, Perak and carried out eye screening tests for 350 students in total; of which, 109 young children or 31 % of 7 schools and one orphans’ home screened were underprivileged children who needed corrective spectacles.
In the beginning of each year, MyMagnum Teams will identify the primary schools, coordinate with the professional eye specialists to conduct the eye screening tests; organise eye care educational talk at the schools, raise funds and provide free corrective spectacles to the needy children.
What is most mention-worthy is the fundraising efforts of the MyMagnum teams who annually will think of innovative fundraising ideas to generate more money to help provide more free spectacles to school children. This is in addition to what the company already provides them. The teams will reach out to their family and friends and like-minded public members to support this good cause. Some interesting fundraising activities include Zumba carnival, charity dinner, local sightseeing trips, treasure hunt, charity run, selling homemade cookies, famous local delicacies and even collaborate with farmers to sell their own harvested produce.
“We believe this programme is both impactful and sustainable. With proper eye care, we hope to inspire school children to focus and enjoy their learning in school and look forward to a brighter future ahead of them. We are happy to see that ICSCN has reached out to many school children and we are very proud of our employees for the amount of effort they have put in helping the children. Magnum will continue to standby our people to support them in carrying out good and worthy causes.” said Dato’ Lawrence Lim Swee Lin, CEO of Magnum Corporation Sdn Bhd.
Head of Magnum Group CSR, Ms Beh Swan Swan said, “we all know that a good education foundation is important for future learning and it is essential to ensure that something as fundamental as having good and corrected eyesight is made aware and available to the children. At Magnum, we believe that “Nobody can do everything but everybody can do something”. We continuously help to champion meaningful and sustainable projects in our community.”
For more information about Magnum 50 & Beyond, Inspiring Hope, visit www.magnumcares.my or www.facebook.com/magnumcares.
